Privacy policy
Privacy Policy
Last updated: October 14, 2026
This Privacy Policy describes how 9Rivers Lutherie Superstore (“9Rivers,” “we,” “us” or “our”) collects, uses, discloses and protects personal information when you visit, use or make a purchase from https://9rgw.ca (the “Site”), contact us or otherwise interact with our services.
By using the Site, you acknowledge the practices described in this Privacy Policy.
Personal Information We Collect
Depending on how you interact with us, we may collect the following types of personal information:
Contact Information
This may include your name, email address, telephone number, billing address and shipping address.
Order and Transaction Information
This may include the products you purchase, order history, payment status, shipping information, returns, refunds and communications relating to your order.
Payment information is processed by Shopify and the applicable payment provider. We generally do not receive or store your complete payment-card number.
Account Information
If you create an account, we may collect your login details, account preferences and information associated with your customer account.
Communications
We collect information that you provide when you contact us, submit a form, request customer support, participate in a promotion or communicate with us about a product or order.
Device and Usage Information
When you visit the Site, we and our service providers may automatically collect information such as:
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Your IP address
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Browser and device type
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Operating system
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General location
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Pages and products viewed
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Search terms
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Referring websites
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Shopping-cart activity
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Interactions with the Site and our advertisements
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Cookie and similar technology identifiers
How We Collect Personal Information
We may collect personal information:
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Directly from you when you place an order, create an account, subscribe to marketing or contact us
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Automatically through cookies, pixels, log files and similar technologies
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From service providers that help us operate the Site, process payments, fulfil orders, prevent fraud, deliver advertising or analyze Site performance
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From platforms or services that you choose to use when interacting with us
How We Use Personal Information
We may use personal information to:
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Process and fulfil orders
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Process payments, refunds and returns
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Arrange shipping and provide delivery updates
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Create and manage customer accounts
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Respond to questions and provide customer support
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Detect, investigate and prevent fraud, abuse and security incidents
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Maintain and improve the Site, products and customer experience
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Understand how visitors use the Site
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Measure the effectiveness of marketing and advertising
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Send marketing communications when permitted by law
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Personalize content, product recommendations and advertising where permitted
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Maintain business, tax and transaction records
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Enforce our policies and agreements
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Comply with legal and regulatory obligations
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Protect our customers, business and legal rights
We limit the collection and use of personal information to purposes that a reasonable person would consider appropriate in the circumstances.
Consent
Where required, we collect, use and disclose personal information with your consent. Consent may be express or implied depending on the nature of the information and your interaction with us.
You may withdraw consent for certain uses of your personal information by contacting us. Withdrawing consent does not affect processing that has already occurred and may limit our ability to provide some products or services.
Shopify
Our store is hosted by Shopify, which provides the ecommerce platform that allows us to offer products and services to you.
Shopify processes personal information when you visit the Site, place an order or use Shopify services such as Shop Pay. Depending on the Shopify features enabled for our store, Shopify may also process information about your interactions with this and other Shopify merchants to provide, improve, personalize and secure its services, including fraud prevention, analytics, advertising and shopping features.
Your information may be shared with Shopify and processed in Canada, the United States or other countries where Shopify or its service providers operate.
For more information, please review the Shopify Consumer Privacy Policy:
https://www.shopify.com/legal/privacy/consumers
Cookies and Similar Technologies
We and our service providers use cookies, pixels, tags and similar technologies to operate the Site and understand how it is used.
These technologies may be used to:
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Keep the Site and checkout functioning
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Remember your preferences and shopping cart
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Maintain security and prevent fraud
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Measure traffic and Site performance
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Understand how visitors interact with products and pages
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Measure marketing effectiveness
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Provide personalized content or advertising where permitted
Some cookies are necessary for the Site to function. Other cookies, including analytics and advertising cookies, may be subject to your consent depending on your location.
Where available, you can manage non-essential cookies through the cookie banner or privacy controls displayed on the Site. You can also adjust your browser settings to block or delete cookies, although doing so may affect certain Site features.
Advertising and Analytics
We may use analytics and advertising services provided by companies such as Google, Meta and other marketing partners.
These providers may collect or receive information about your device, browsing activity, purchases and interactions with our advertisements. They may use cookies, pixels or similar technologies to measure performance, prevent fraud and display advertising that may be relevant to you.
Depending on the laws where you live, certain advertising-related disclosures may be considered “sharing,” “selling” or the use of personal information for targeted advertising, even when no money is exchanged for the information.
9Rivers does not sell personal information for money. Where required, you may manage advertising cookies or submit an opt-out request through the privacy controls available on the Site.
Marketing Communications
If you subscribe to our marketing communications, we may send you information about products, promotions, events or other news.
You can unsubscribe at any time by using the unsubscribe link included in our marketing emails or by contacting us. Unsubscribing from marketing does not prevent us from sending transactional messages about your orders, account or customer-service requests.
How We Disclose Personal Information
We may disclose personal information to service providers that perform services on our behalf, including:
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Shopify and related ecommerce services
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Payment processors
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Shipping companies, postal operators and fulfilment providers
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Website hosting and technical-support providers
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Analytics and advertising providers
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Email and communications providers
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Fraud-prevention and security providers
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Accountants, insurers, legal advisers and other professional advisers
We may also disclose information:
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When required or permitted by law
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To respond to a valid legal process or government request
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To investigate fraud, security incidents or violations of our policies
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To protect the rights, safety and property of 9Rivers, our customers or others
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In connection with a business reorganization, financing, merger, sale or transfer of all or part of our business
Service providers are permitted to access personal information only as necessary to perform their services or as otherwise permitted by applicable law.
International Data Processing
Some of our service providers may process or store personal information outside British Columbia or Canada, including in the United States and other countries.
When information is processed in another jurisdiction, it may be subject to the laws of that jurisdiction and may be accessible to courts, law-enforcement agencies or government authorities in accordance with local law.
We take reasonable steps to work with reputable service providers and protect personal information transferred outside Canada.
Data Retention
We retain personal information only for as long as reasonably necessary to:
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Fulfil the purposes described in this Privacy Policy
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Complete transactions and provide customer service
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Maintain appropriate business and tax records
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Resolve disputes
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Prevent fraud and abuse
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Enforce our agreements
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Meet legal and regulatory obligations
Retention periods vary depending on the type of information and the reason it was collected. When information is no longer required, we will delete, anonymize or securely dispose of it where reasonably practicable.
Security
We use reasonable administrative, technical and physical safeguards designed to protect personal information against unauthorized access, disclosure, loss, misuse or alteration.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
You are responsible for keeping your account credentials confidential and notifying us if you suspect unauthorized use of your account.
Your Privacy Rights
Depending on where you live and subject to applicable exceptions, you may have the right to:
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Ask whether we hold personal information about you
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Request access to your personal information
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Request correction of inaccurate or incomplete information
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Withdraw consent to certain uses of your information
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Request deletion or restriction of certain information
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Request a portable copy of certain information
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Object to certain processing or targeted advertising
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Submit a complaint about our privacy practices
We may need to verify your identity before completing a request. Some information may need to be retained for legal, security, fraud-prevention, accounting or transaction-record purposes.
To submit a privacy request, contact our Privacy Officer using the information below.
European and United Kingdom Residents
If you are located in the European Economic Area or United Kingdom, we process personal information under one or more of the following legal bases:
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Performance of a contract with you
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Compliance with a legal obligation
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Our legitimate business interests, provided those interests do not override your rights
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Your consent, where consent is required
You may have additional rights to access, correct, erase, restrict or transfer your personal information, object to certain processing and lodge a complaint with your local data-protection authority.
Children’s Privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13.
If you are a parent or guardian and believe that a child has provided us with personal information, please contact us so that we can review and, where appropriate, delete the information.
Third-Party Websites
The Site may contain links to websites or services operated by third parties. We are not responsible for the privacy, security or content of those third-party services.
We encourage you to review their privacy policies before providing personal information.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business, technology, services, legal obligations or privacy practices.
The revised policy will be posted on this page with an updated “Last updated” date. Where required by law, we will provide additional notice of material changes.
Contact Us
9Rivers is responsible for personal information under its control.
Questions, access requests, correction requests or complaints concerning this Privacy Policy may be directed to:
Privacy Officer
9Rivers Lutherie Superstore
Surrey, British Columbia, Canada
Email: info@9rgw.com
Our current mailing address and other contact information are available here:
https://9rgw.ca/policies/contact-information
If you are not satisfied with our response, you may contact the Office of the Information and Privacy Commissioner for British Columbia or the Office of the Privacy Commissioner of Canada: